Letraset

Summary

Norito is a media agency focusing on fashion, food and culture. Based in the UK with the focus of bringing unique content to users based in the UK and South Korea.

I had the pleasure of being in charge of constructing the new brand identity for the company, from logo design to video visuals. Since the company has employees in many different places and also covering many different media formats, consistency is very important to protect the brand image. Therefore, I was able to create the companies own brand guidelines from all the media formats such as print, photography, video and web. Furthermore, I have a big part in the user experience (UX) to make sure that the users’ experiences with Norito is an enjoyable one.

Details

Norito is a media agency focusing on fashion, food and culture. Based in the UK with the focus of bringing unique content to users based in the UK and South Korea.

I had the pleasure of being in charge of constructing the new brand identity for the company, from logo design to video visuals. Since the company has employees in many different places and also covering many different media formats, consistency is very important to protect the brand image. Therefore, I was able to create the companies own brand guidelines from all the media formats such as print, photography, video and web. Furthermore, I have a big part in the user experience (UX) to make sure that the users’ experiences with Norito is an enjoyable one.

Discovery (Research)

Problem

As a passionate lover of languages I was able to experience first-hand the challenges with learning Mandarin. Characters, grammar and especially tone proved to be a challenge for beginners to grasp. By interviewing my classmates I discovered that they would like to have a method of remember tones, which will help them to remember words too.

Mandarin is a tonal language that has 4 tone (high, low-rising, falling-rising and falling). When a tone for a word is changed the meaning changes too, therefore it can lead to miscommunication.

Diverging

Since languages are complicated forms it was important to diverge with many ideas and to treat each one equally. They could be

Converge

Selecting 3 ideas to build upon

Development (Process)

Norito is a media agency focusing on fashion, food and culture. Based in the UK with the focus of bringing unique content to users based in the UK and South Korea.

I had the pleasure of being in charge of constructing the new brand identity for the company, from logo design to video visuals. Since the company has employees in many different places and also covering many different media formats, consistency is very important to protect the brand image. Therefore, I was able to create the companies own brand guidelines from all the media formats such as print, photography, video and web. Furthermore, I have a big part in the user experience (UX) to make sure that the users’ experiences with Norito is an enjoyable one.

Application Sketches

Device Development

Testing

Norito is a media agency focusing on fashion, food and culture. Based in the UK with the focus of bringing unique content to users based in the UK and South Korea.

I had the pleasure of being in charge of constructing the new brand identity for the company, from logo design to video visuals. Since the company has employees in many different places and also covering many different media formats, consistency is very important to protect the brand image. Therefore, I was able to create the companies own brand guidelines from all the media formats such as print, photography, video and web. Furthermore, I have a big part in the user experience (UX) to make sure that the users’ experiences with Norito is an enjoyable one.

Application Sketches

Device Development

Delivery (Outcome: Product)


Norito is a media agency focusing on fashion, food and culture. Based in the UK with the focus of bringing unique content to users based in the UK and South Korea.

I had the pleasure of being in charge of constructing the new brand identity for the company, from logo design to video visuals. Since the company has employees in many different places and also covering many different media formats, consistency is very important to protect the brand image. Therefore, I was able to create the companies own brand guidelines from all the media formats such as print, photography, video and web. Furthermore, I have a big part in the user experience (UX) to make sure that the users’ experiences with Norito is an enjoyable one.

Diverging

Since languages are complicated forms it was important to diverge with many ideas and to treat each one equally. They could be