A digital transformation project to migrate and update the 3 year old website from scratch by using, mobile, accessibility and performance first methodologies.
Focus groups, Card sorting, Guerrilla testing, Lab testing, data analyse
Figma, Google analytics, Hotjar
With a strong increase in mobile user activity and the large amount of contact published on UAL's website the old platform wasn't able to cope with the increasing amount of activity.
HMW create a mobile, accessibility and performance first product, create a seamless experience for content creators and create UAL's first design system that can scale beyond this product.
A kick off meeting with UAL's Digital team and the hired agency (Squiz) to ideate and formulise a road map on developing the backend and front end of the website. The session consisted of competitor analysis, Information Architecture, Component requirements and taxonomy.
Working along side an agency who provide assistance with doing quantitative focus sessions with students on their ideal website services.
A new IA was created to focus on maximising the amount of traffic to course pages. We identified the 3 areas that lead users to course pages which are Subjects, Courses, Colleges and Institutions.
With the components and AI decided on an mid-phase meeting with various stakeholders was held to show how the top level pages of the new website would look and work based on the discover work findings.
It was important to establish a design system that can set a standard for all UAL digital products. Emphasising the importance of mobile, accessibility and performance first values. Therefore, we built the UAL design system from the ground up with atomic design methodologies.
The new website was released on July 5th and has received positive reviews from students, academics and staff members. The new website is a platform to inform, educate, entertain and celebrate UAL as a leader in the Art and Design industry.
On the day of release the UX team facilited a lab testing session with students and staff members. The feedback was positively received and feedback on further improvements was documented for the BAU phase of the project.
The UX team plans to continue improving the experience by intrating the last two systems (Elements and Akari) to fully complete the transfer to the new CMS platform. BAU tasks will start to fine tune certain parts of the websites. Furthermore, we aim to continue encouraging stakeholders from different departments to be involved with each stages of the future development for this product and other products that are part of the Digital team's portfolio.
It has been a great pleasure to work on a project that will be used my many types of users. The learnings for with making the new website has helped on how to pursue other projects and to get other stakeholders involved during the process. The Vice Chancellor and University board members has praised how well the website works on mobile and has solved the problems that existed with the previous website. I will continue to work closely with my team to fine tune the experience for existing and future users.