A digital transformation project that overhauled UAL's Stories structure and integrations of WordPress blog onto the main website platform. A co-creation workshop was conducted to allow stakeholders from colleges, internal comms and external comms to come together to reflect and share ideas on the next interaction of UAL's stories.
Novermber 2018
Competitor analysis, Wants and needs, Crazy 8s, Co-creation
HMW create a opportunity for stakeholders to share ownership and to provide ideas on how the next interaction of the UAL's stories to be developed to become more customisable and intuitive for our users?
Introducing the concept of co-creation and the benefits it has to allow everyone to get involved through the whole project.
Just like the UAL design participants could also critique competitor designs. Providing their likes and dislikes for each design.
Just like the UAL design participants could also critique competitor designs. Providing their likes and dislikes for each design.
After both design analysis for UAL and competitors the participants has the opportunities to write down a list of the things they wanted or felt is needed for the next iteration of UAL's landing and article pages.
During this activity participants were able to draw ideas. This allow certain participants how are more visual to share their point of view.
Collating and forming a affinity map on key areas of interests will show participants and the UX team the areas that are more important to focus on for the phase 1 development.
Collating and forming a affinity map on key areas of interests will show participants and the UX team the areas that are more important to focus on for the phase 1 development.
Documentation of the workshop was done to give participants and those who weren't able to attend insight of what took place during the workshop.
To measure the impact of the session I send of a quick survey to all of the attendees to find out the things they like, dislike and would like to change.
The outcomes from the workshop will be applied to the UAL Stories project to help improve the experience for both internal and external UAL users. Moreover, due to the positive feedback the technique will be used for future projects with a few changes depending on the challenge.
The workshop has shown that co-creating is an important part of user experience. Prior to this workshop there wasn't clearity on what the UX team did and this make stakeholders nervous when the final outcome is presented. However, with workshops like this one there will be less surprises and more agreements.