Zonar

Summary

Zonar is a service that specialises in offering DIY assistance at a touch of a button. The service was created to help solve a common problem with DIY services by bringing the consumer close to experts that can be hired based on location, consumer ratings and more. The application creates an element of trust by providing chat and review features, which both help to make the DIY service sector more transparent and trustworthy.

Details

As a freelance UX Designer, I was hired to bring the CEO's vision to life by using my research, ideation and development skills. This involved making a competitor analysis audit to see how similar services are shaping their product and to useful design ideas for setting a foundation for the service.

My main job role was to create a beta version of the application that could show the key features of the service. The interactive prototype would be used to help the CEO pitch his idea at startup competitions.

Tools

Adobe Illustrator, Invision

Discovery (Research)

Competitor analysis

Since I was relatively new to this home service area I thought that it would be a good idea to familiarise myself with the products that were on the market during that time. The analysis consisted of finding common and also unique elements that helped to establish a good user experience.

My analysis was recorded in an audit for the whole team to easily digest the information and to provide reference for the future.

Development (Process)

1. User journey mapping

Since the prototype that I created needed to be used as reference for making the real product, I needed to make a user journey map to show how each screen will connect with each other.

2. Wireframes

I created wireframes to visualise the each screen for the user journey mapping phase. The sketches also provided a way to quickly visualise the CEO's vision for his product, by providing quick changes and confirming key fundamentals for the post wireframe stage, prototyping.

Delivery (Outcome: Product)

Phone prototype

The prototype for the phone application was created with Invision, a tool that helped to bring static visuals to life by applying interactive elements to the design. This prototype helped us all to gain a better understanding of the service that we created, but it was also important for giving the investors an opportunity to imagine what the service could offer to the industry

Part 3: Personal Refection

The opportunity to work as a freelance UX Designer gave me a different perspective from an in-house UX Designer's role would consist of when working with a client. I was able to create at a fast pace and to see results instantly compared to an in-house perspective, which is more focused on research.