User Experience & Design

A hand selected collection of professional and Personal projects in the user experience space; University of the Arts London (UAL), BBC, Educational and Apparest (South Korean start-up) and Tonelingual.

UAL Projects


UAL Design system

UAL's first design system, which uses Atomic Design methodologies to unify the large range of products under UAL's umbrella. Emphasising the importance of mobile, accessibility and performance first principles.

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UAL - Navigation and Taxonomy

An investigation and delivery project that focuses on improving the researcher profiles on UAL's website by using co-create methods with researchers.

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UAL: User Personas

Updating UAL's 4 year old core digital personas that are used throughout the University, to be more inclusive, accessible and flexible for all teams to use indipendently or collaboratively.

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UAL - Portfolio Updates 2019

A research and delivery project to establish a new researcher Profiles platform and templates for UAL's researchers.

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UAL - Stories

A research and delivery project to establish a new researcher Profiles platform and templates for UAL's researchers.

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UAL - MyUAL App Update 2019

Improving services and features for prospective and current students' University life through the MyUAL application.

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UAL - Canvas (Intranet) Update 2019

An investigation and delivery project that focuses on improving the researcher profiles on UAL's website by using co-create methods with researchers.

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Not Just a Shop

Desiging UAL's first e-commerce website, with a strong focus on accessibility, responsive design, product taxonomy and visual design.

Coming soon


UAL - Website Redesign

A digital transformation project to create UAL's new core website to be mobile, accessiblity and performance first to be more informative, educational and entertaining for the new generation of creatives.

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UAL - UX Advocate Programme

A research and delivery project to establish a new researcher Profiles platform and templates for UAL's researchers.

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UAL - Online Forms

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Coming soon

UAL - Researcher Profiles

An investigation and delivery project that focuses on improving the researcher profiles on UAL's website by using co-create methods with researchers.

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Westminster City Council

Donation and support

Establishing a support / donation services that is able to bring funding opportunities for Westminster City Council's libraries.

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BBC Projects

iPlayer - Immersive Player and Continuous Journeys

Creating new immersive experiences and opportunities for continous jounerys to present more discovery opportunities for users

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GEL Collider Desktop App

Collider is framework that can be used by developer and designers. The Collider desktop application that brings code to designers in an accessible way by letting designers use the reusable components from the Component Library to rapidly build prototypes with real data.

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GEL Component Library

The GEL component library is a platform for the BBC's design system GEL, which encourages product teams throughtout the BBC such as, iPlayer and News to create, share and reuse components.

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myBBC Actions and Bundles

Nonfictions for the BBC has been developed to keep users up-to-date BBC content that the user desires to follow. The new features will help streamline their experience on the BBC website by allowing customisation.

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iPlayer - Post Trailers

Exploring the continuous journey opportunities through the usage of post trailers.

Coming Soon

Personal Projects

Tonelingual

Tonelingual is a product that uses shapes, colours and technology to teach users Chinese Mandarin in an interactive way. The idea was developer after experimenting How Design and can assist with language education.

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Apparest (South Korea)

Sweet Coupon

Sweet Coupon is a reward service for the digital generation to encourage customers to eat and shop at local places in their area. A customer is given a point via a QR code voucher when they spend a certain amount at participating venue.

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